Why are we wearing white umbrellases?
There is a clear link between the color of our clothing and how we think and feel about ourselves, a study published in the journal Social Cognitive and Affective Neuroscience has found.
White umbrellays were shown to be more emotionally appealing than the other colors, while darker-coloured umbrellaws were less so, according to the research.
White was more emotionally attractive to people, but this did not seem to be the case for black umbrellabs.
“Our findings indicate that the association between color and emotional attractiveness may be mediated by the social meaning of objects,” the authors of the study write.
“In contrast, our results suggest that color-based objects are not associated with emotions of interest, and are therefore not directly associated with color-related feelings.”
The researchers suggest that this might be because white clothing, on its own, does not produce emotional attachments to people.
“It’s a little bit of a puzzle, because you don’t get a lot of positive emotions associated with white clothing,” said lead author Dr Sarah McManus, of the Department of Psychology at the University of Exeter, who led the study.
“But what we can say is that white clothing has a certain positive connotation associated with it.
The findings could help explain why white clothing is popular in countries with high levels of poverty and social inequality, said lead researcher Dr Robert Pash, from the Department at the Institute for Social Cognitive Sciences at the Australian National University.””
And that seems to be true across the board.”
The findings could help explain why white clothing is popular in countries with high levels of poverty and social inequality, said lead researcher Dr Robert Pash, from the Department at the Institute for Social Cognitive Sciences at the Australian National University.
“We don’t know why white is so attractive, but we do know that people are more likely than others to associate that with a warm, sunny environment, a warm and pleasant environment,” he said.
“That’s what we found here, that white is associated with a warmer, brighter, more positive, warmer, more cheerful environment, and that’s also what we saw in other studies, with other countries.”
In the study, researchers asked participants to rate the emotional attractiveness of four different types of white clothing.
The umbrellab, white, black and pink were judged by participants to be “warm”, “sad” and “neutral”, with the orange being “warm” and the purple being “somewhat sad”.
Participants rated the emotional appeal of three different types a black umbrella, white umbrella, and a pink umbrella.
“What is interesting is that we have this effect on the overall emotion of the group,” Dr Pash said.
“The black umbrella and the pink umbrella are perceived as being warmer, but there’s also this effect that it’s a more positive umbrella.
The black umbrella has more positive associations than the pink, which is neutral, and it’s associated with more positive feelings.”
But the most surprising finding was that the more people thought the umbrella was more appealing, the less they were willing to associate it with happiness.
“You’re more likely if you think it’s warmer to say that you’re more happy,” he explained.
“If you’re a person who’s unhappy, it may be a bit harder to say ‘I’m more happy when I wear a pink-colored umbrella.'”
The researchers believe that people with lower levels of emotional attachment to white clothing are more inclined to associate the color with a positive emotional state, which may be why people prefer white.
“People who are less attached to white might actually prefer to associate [a color] with something that they think is more positive,” Dr McManuses said.